Lee and Aviram are the owners of MY TV, a production company operating in various genres on screens since 2000. In recent years, Lee and Aviram have focused on producing international "boutique" projects, primarily in the drama and documentary genres. Lee, a seasoned producer in Israel, is a graduate of Tel Aviv University's Literature Department, while Aviram, a well-known music editor for Galgalatz in the past and currently a producer and quality content editor, is highly regarded in the television and music industry. Over the years, under the leadership of Lee and Aviram, MYTV has produced series and films that have received artistic and commercial recognition, earning numerous awards and screenings at various film festivals and communication channels both in Israel and worldwide.